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商品編號： UV6467 出版日期： 2012/07/27 作者姓名： Schill, Michael J.;Lentz, Daniel 商品類別： Finance 商品規格： 12p 再版日期： 2016/12/07 地域： 產業： 個案年度： -
商品敘述：
A financial analyst for Procter and Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.
涵蓋領域：
Branding;Finance and investing;Economic forecasting
相關資料：
, (UV6611), 8p, by Michael J. Schill;, (UV6612), 0p, by Michael J. Schill;, (UV6613), 0p, by Michael J. Schill
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